The internet became a new method of attracting new business globally and the first international distributor was from Thailand who we continue to supply today. There was a need for increased Contract Blending, so Albert and Dee paired up to make a formidable team with Albert’s technical background and Dee’s sales skills.
Forsythe won a Japanese Contract Blending contract for automotive factory fill of Automatic Transmission Fluid, and Power Steering Fluid, that would be another new division for Forsythe. It was necessary to step up to ISO TS16949, the certification for factory fill, as well as bringing in base oils and raw materials from around the globe. Tight specifications and zero cross contamination was a requirement, and dedicated systems were created to enable this business, that continues today. The team at Forsythe became experts with 100% OTIF (On Time In Full) statistics.
Forsythe was gaining significant fame in the marketplace for five star service, producing results that achieved global supplier awards.
A German company became aware of Forsythe’s capabilities and began significant automotive Contract Blending business with them manufacturing Shock Absorber Fluids that were shipped across North America and Mexico.
In 2008 when the recession hit, Dee’s eldest son Smitty joined Forsythe after completing University. His goals were to learn the overall business and spend time in all departments, including accounting, lab, operations and computer. Experience running Bulk Sealer for two summers was the training ground for business management. Smitty was responsible for converting Forsythe’s computer to updated technology that was possible from understanding all aspects of the business. Today most of his time is spent in Operations, Inventory Management and Financial Analysis.
Due to the long recession and downturn of manufacturing in Ontario, in 2009 there was a need for horsepower in sales, and Greg, Dee’s second son was willing to join Forsythe to hone his genetic nature for sales that appear to be in the bloodline of the Forsythe clan. His goal was to learn the products, applications, the marketplace and grow relationships with key contacts in the global lubricant industry. Greg is responsible for overall business development and marketing, including an overhaul of the website, and all product data and marketing literature. Sales and profits have continued to grow steadily and history appears to be repeating itself. Sadly, Bob passed away on August 27th 2012 in his 79th year. He was thrilled to see the fruits of his lifelong labours continue to 5th generation.
In 2013, Canadian Government standards were revised and all MSDS were needed to be updated, Dee’s stepdaughter Lydia was asked to provide assistance on this significant project for a summer. Business had grown considerably by this time and there was a void that required filling in the Operations Department. Lydia agreed to join Forsythe full time using her skill set with extreme attention to detail, purchasing raw materials and logistics for delivery, conduct inventory cycle counts, ISO auditing, and overall understanding of manufacturing and products.
Less than 1% of family owned businesses survive 3rd generation management and we are proud that Forsythe has maintained the high standards, business philosophies and principles that have earned us the reputation for over one century of being Canada’s Top Lubricant Contract Blender and Manufacturer.